BUSINESS RELATIONSHIPS

LESSON #38:

 BUSINESS RELATIONSHIPS

How is your business relationship with your clients/customer? Business relations/relationships with your clients are very important in sustaining and growing your business in the long run.

HOW TO MAINTAIN BUSINESS RELATIONS

1.     CUSTOMER CARE

This is the most important aspect you should inject in your business. “Happy clients make a happy business”. If your clients are treated well with respect they will always come back and will soon be loyal customers as long as the hospitality exists. For example if you have a welcoming receptionist at your office who talks well with clients always has a smile on her face, she can potentially land you big clients or business partners as compared to one who is rude and doesn’t mind the clients. A shop attendant who has good language and good attitude, always willing to give assistance to customers will make the customers loyal. So customers care is paramount.

2.     QUALITY PRODUCTION

Now this can be in terms of goods or services. The quality of your product will sustain your customers even when there is competition. If you are to improve your branding then also improve on the quality of your product. Your product quality should be consistent and improving e.g Omo detergent it’s consistent but ever improving in quality.

3.     PROMOTIONS

How often do you have promotions? How often do you involve your customers to enjoy your product at a discount or free samples for your improved product?

Promotions create a bond between you and your loyal customers plus it draws in new and curious clients. Your promotions can be once a year, twice a year quarterly e.t.c. You can even reward loyal customer’s inorder to attract more loyal customers.

The more your clients feel at home with your business/product the more they will be loyal. Do not be after making money only be after making a legacy like Coca cola just to name but a few.