WHAT NETWORK MARKETING IS NOT

LESSON #20:4

WHAT NETWORK MARKETING IS NOT

Network marketing is a business opportunity that gives people with potential a chance to earn a living through selling products as representatives and building a network of clients and other representatives. Most people who do not have enough information about this industry call it a “pyramid scheme” where only those on top (founders) earn while those at the bottom do the “donkey work”. 

But if this is true ask yourself how did they get up there? If they are the founders how come you have not come up with a more brilliant plan of a win-win network marketing plan? How come those that are progressing up the ladder not complaining? If network marketing is a scheme how come is not illegal?

Network marketing is not A-GET-RICH-QUICK-SCHEME, much as the business plan projection is true (showing big earnings) the journey to get to the top needs hard work, patience, persistence and enthusiasm. This business is ONLY for determined people not trial and error, otherwise you shall be disappointed if your aim was to try. This is a business not a gamble. 

 “A coward gets scared and quits. A hero gets scared, but still goes on."

Network marketing is NOT;

·        It is NOT an INVESTMENT PROGRAM! Just because you bought a business opportunity, it will forever be a business ‘opportunity’ and not a business if you sit and do nothing. This is not Unit Trust or Mutual funds or a Fixed Deposit Savings Account. The money doesn‘t grow by you becoming a distributor. The more you invest doesn‘t mean you will necessarily earn more.

·        It is NOT a GET RICH QUICK SCHEME! Those who make it big in MLM within a short time are the EXCEPTION to the NORM. Do you have what they have? (The experience, built trusts, contacts, paid the price) Everyone who has made it had all paid the price.

·        It is NOT totally a SALES RECRUITMENT PROGRAM. Some like to sell. Some are salespersons, being good in sales will not make you succeed in MLM.

·        It is not MUSICAL CHAIRS. It is never about whom gets there first, sponsor a few people then sit down and watch the group build itself while the latecomers miss out on the opportunity forever. Remember that if the down line works harder, they will eventually earn more than their uplines.

·        It is not a 9-5 JOB. In a 9-5 job, some people get away without doing any work sometimes (they still get their salary). But it is very obvious in Network Marketing that what you GIVE is what you GET.

·        It is not a CLONING MACHINE. I am not down playing the need for uniformity and like-mind direction but remember that EVERYONE is DIFFERENT. Different people have a different personal touch when it comes to recruiting. Their relationships with their prospects vary from groups to groups.

·        It is NOT a 100 METER DASH. It is a marathon. Business builders must pace themselves over a period of time. Going ‘all out’ to the point of exhaustion is just bad because it is the quality of the work that counts, not the quantity. Don‘t ‘close the back door’ or jump into the deep end without a float.

·        It is DEFINITELY not a RELIGION. Please never ever treat your business like it is the ONLY business worth getting into (friend, if you don‘t get into MY MLM and if you join others, you are not my friend). They are NOT losers if they don‘t join you! Please don‘t ever, EVER do this. You will lose a lot of true friends.

(From the book; LAZY NETWORKERS PLAYING THE MLM GAME)